Steak-umm
// Meataversity of Steak-umm School of Misinformation Studies
Steak-umm has become known on social media for warning its followers about the dangers of misinformation. But when misinformation was starting to spread on Web 3.0... it’s was time for the truth-spitting, 100% Real frozen beef brand to educate the metaverse in a real way.
So we created the Meataversity of Steak-umm School of Misinformation Studies to help users learn how to spot, navigate, and stop misinformation. The interactive experience was set on a fully-immersive college campus within Decentraland and lets users watch a Misinformation 101 lecture, take a quiz, earn an NFT diploma, and even score free Steak-umm in the cafeteria and Meataversity of Steak-umm wearables in the bookstore.
AdAge called this project one of the “Top 5 Metaverse Activations of 2022” which actually meant something when we all thought the metaverse might actually become a thing.
// The Launch Video
// The Lecture
Here’s the actual coursework and lecture we wrote for enrolled Meataversity students. After watching the lecture, students were prompted to complete a quiz and, if they passed, secured their own diploma.
