Steak-umm
// Beef Sheets
For years, Steak-umm fans on Twitter have affectionately called their thinly sliced steaks "beef sheets."
So we decided to lean into the name and make some vegan-friendly beef bed sheets to help veggieheads give in to their beef-curious thoughts.
Overall, it was a huge hit - the sheets sold out in less than 24 hours and garnered a ton of earned media for the brand.
// The Sheets
// Meatless Dreams
We made a couple hundred of complimentary CDs featuring the sizzling sounds of cooking Steak-umm to sleep to (seriously, give it a listen — it’s meaty white noise.)
// Demo Video
// 1-877-6-STEAKUMM
In case that wasn’t enough, we also made a 1-877 number for vegans to discreetly call for more info about the beefy sheet set.