Hi, I’m Matt Butler.
I'm an award-winning Creative Director who builds ideas that cut through culture to earn attention & headlines while driving real results.
Over the past decade, I’ve helped lead a world-class social creative team at Tombras, growing it from two creatives to a team of 20+, all focused around a singular idea: social isn't a channel you tack onto a campaign, it's ground zero for building one.
That approach has led me to help create and direct some of the most impactful brand social of the past 10 years, earning millions of impressions along the way.
It's also helped push Tombras into the top tier of global independent agencies earning awards and distinctions such as AdWeek's 2026 A-List Agency, Fast Company's Most Innovative Companies List, and Ad Age's 2025 Agency of the Year.
While social is my calling card, I've creative directed 360 campaigns, docuseries, and national broadcast spots.
// Experience
Tombras
Creative Director, 2025 - Present
Associate Creative Director, 2021 - 25
Sr. Copywriter, 2019 - 21
Copywriter, 2018 - 19
Social Media Community Manager, 2017 - 18
Panchero’s
Brand Manager, 2016 - 17
Intern, 2015 - 16
// Awards
2024 Webby Awards
Honoree, Advertising, Media & PR Brand Strategy, Steak-umm Deepsteaks
2023 Webby Awards
Honoree, AI, Metaverse & Virtual Best Brand Integration, Steak-umm Meataversity of Steak-umm
2022 Webby Awards
Winner, Digital Campaign/Advertising Campaigns, Steak-umm Beef Sheets
2021 Webby Awards
Honoree, Advertising, Media & PR, Voice Skill / Application, Experience Marketing, MoonPie MoonPate
2020 Clios
Audio Bronze, MoonPie MoonMate
// Select Clients