Deepsteaks

Steak-umm

These days you can make a realistic deepfake of pretty much anyone in about 10 minutes. For Steak-umm, a brand that stands for all things 100% real, that’s cause for real concern. So we deepfaked a focus group of vegans to show just how dangerous this technology can be. Because if a deepfake can make vegans say they love meat, imagine what a deepfake could make you say.

AWARDS // Ad Week Best Ads of 2023, AdAge Best Ads of 2023, AdAge Creativity Pick of the Day,
The Webby Awards, Advertising, Media & PR, Brand Strategy 2024 (Honoree)

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