MoonPie
// Alien Acquisition

It’s about time someone advertised to aliens.

After sworn congressional testimony that proves extraterrestrials are in fact on our planet, MoonPie asked an important question: “How do we sell ‘em snack cakes?” So we consulted actual alien experts and created a global advertising campaign exclusively targeting and selling MoonPies to the aliens living on Earth.

It’s been called the most ambitious attempt at alien and/or marketing communication in human history (scroll to the bottom for the results and awards.)

// The Case Study

// Out of Home

// White Paper

We also made a downloadable White Paper in case you need some tips on marketing to our extraterrestrial friends.

// Website

// Results

1.1 billion
global impressions

+1,462%
increase in
social engagement

+2,141%
earned media vs
initial investment

// Awards

D&AD Wood Pencil 2024
Press & Outdoor / Poster Campaigns


D&AD Shortlist 2024
Integrated / Small/Medium Enterprise


Webby Award 2024
Nominee / Advertising, Media & PR, Brand Strategy

Webby Award 2024
Nominee / Advertising, Media & PR / Real-Time Response Campaign



Webby Award 2024
Nominee / Advertising, Media & PR / Food & Beverage


// Press

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